Such songs continue to be written to this day. Then there are songs written for specific leaders, the ones that we are most accustomed to. Now songs are probably launched to target advertisements,” Stalin Rajangam says. In fact, the Dravida Iyakkam itself has seen its end. We could say that around 2000, this became obsolete. “Today, the importance of such songs is no longer there.
Interestingly, the MNM’s party song is among the very few in recent times written for a party’s symbol or ideology. ‘Makkal aatchi seiyum nam Makkal Needhi Maiam,’ is the primary philosophy of our party and that of the song,” he explains.īut such songs have definitely become rare. “Which is that ultimately a democracy is ruled by people. Speaking to TNM, Rangarajan IAS, who was fielded by the party from the Chennai South constituency during the Lok Sabha elections in 2019, says that the song penned and performed by Kamal reflects the emotions of the party. Kamal Haasan’s Makkal Needhi Maiam, one of the latest parties to join the bandwagon this elections, released its party song in 2018 during a public meeting in Trichy. Stalin Rajangam recalls having watched the DMK’s propaganda songs like ‘Kamatchiye Kamatchiye Naalai Varum Nallatchiye’ performed by actors Chandrasekar and Radikaa in videos during his childhood days. Parties would also make videos, a little later around the '90s, to be played in villages and town centres. In the early years, parties would put up music shows before the speaker arrived during massive rallies, and it was here that the songs gained their most recognition. The songs recreate an early campaigning period when the Dravidian ideology was spreading throughout the state and was at its peak. Nagore Hanifa was the DMK’s voice when it came to election songs. Songs such as ‘Dravida Munnetra Kazhagam’ by SC Krishnan and ‘Vazhga Dravida Naadu’ by Nagore EM Hanifa are part of the DMK’s regular propaganda songs jukebox. Party propaganda songs are also meant to evoke that sense of energy and inspiration especially during campaigning,” Stalin Rajangam elaborates. In addition to having lines based on the ideology behind the salt march, it gave those participating in the march a very good energy. For instance, Namakkal Kavignar wrote ‘Kaththi indri, ratham indri, yudham ondru nadakudhu’ during the salt satyagraha march that was happening here in Tamil Nadu. Such songs were mostly a continuation to awareness songs. “Songs written based on the party’s ideology were meant to take the party’s symbol to the people, like ‘Odi varugiran udhaya sooriyan’ by Nagore EM Hanifa. According to Stalin Rajangam, such songs could be categorised into three - propaganda, leader and election specific. The propaganda song used to be the perfect way to take the party’s ideology to the masses, and therefore the songs were written to suit the purpose. The party vans that went around villages during election time played these songs in between 'vote for' announcements.” Writer Stalin Rajangam explains, “Propaganda songs were very important at one point in time, but now they are not. About about two decades ago, when it was still the early internet era, such propaganda songs by parties played a different role.
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